Monday, November 14, 2011
I don't think the designers had an easy time with this one. 1980s East Germany was a place of many arresting images, but the fashions were atrocious and the backdrops either soulless or decaying. I like to think The Valley of Unknowing is quite a vibrant story (love, sex, death and plumbing - all play a part), and that's hard to convey in such an apparently gloomy setting. I sent over a disk crammed with 'inspirational' images, but I was never confident they would help. All-in-all, I think this is a good solution: the general feel of the image strikes me as Middle European (or at least European), and there is plenty of blood pumping through the deep red of the title.
As for the shout line, that too is up-for-grabs. In the end, we may not use one, relying instead on a past review or an endorsement. That would be my preference, because it would effectively kill two birds with one stone.